ABTestHero

The ultra-lightweight A/B testing engine for modern web stacks
Production-Ready IP Asset Strategic Acquisition Opportunity

The Problem

Current A/B testing tools are bloated, expensive, and complex. Most SMBs and agencies don't implement A/B testing because solutions like Optimizely and VWO are overkill. This leaves billions in lost optimization opportunities.

Our Solution

ABTestHero is a lightweight, client-side script + Cloudflare Worker API that makes running and tracking tests as simple as adding an attribute to HTML. No dashboards, no engineers required.

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The Problem We're Solving

A/B testing is seen as expensive and inaccessible, so most sites never optimize

  • Complex integration with Google Optimize alternatives
  • High subscription costs ($100s–$1000s/mo)
  • Clunky dashboards, difficult to train staff
  • Lack of lightweight solutions for agencies with many sites
73% of SMB websites run no experiments; only ~2% of enterprises run tests continuously. This is a multibillion-dollar missed optimization market

Our Solution

ABTestHero provides an end-to-end test engine: client-side SDK, Cloudflare API backend, and analytics dashboard. Mark up variants in plain HTML and start collecting statistically meaningful results instantly.

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Lightweight Script

Client script under 10kb - fast loading and minimal performance impact.

Real-time Tracking

Live event tracking for views, conversions, and custom events with instant results.

Global Edge API

Cloudflare Workers + KV for ultra-low latency and infinite scalability.

Bootstrap Dashboard

Simple, clean dashboard with charts and summaries - no complex setup required.

API Management

Built-in API key and secret management for secure, scalable access control.

Smart Notifications

Email alerts when statistical significance is reached and winners are identified.

Why We're Different

  • Dead-simple developer experience (works with static sites, JAMstack, CMS)
  • Edge-first architecture — no heavy servers
  • Free core, enterprise upgrade possible
  • Deployable as a feature in other platforms (SEO, page builders, CMS)

Market Opportunity

$4.6B
TAM: Global CRO & Website Optimization
$900M
SAM: SMB Web Optimization
$9-27M
SOM: 1-3% Capture Opportunity

Target Customers

  • Web agencies managing 50–500 client sites
  • SaaS & e-commerce platforms needing built-in A/B testing
  • SMBs priced out of Optimizely
  • CMS and page builder platforms

Market Trends

  • Google Optimize shut down (2023) → huge demand gap
  • Rise of static-site frameworks (Next.js, Astro, Hugo)
  • Demand for privacy-first, lightweight alternatives to GA

Traction & Proof

Live
MVP at abtesthero.com
Growing
Inbound Interest Signals
Queued
Pilot Conversations
Ready
IP/Asset for Acquisition

Partnership Pipeline

Pilot conversations queued post-MVP hardening with repair networks and operators in watches/maintenance/marinas.
Partnership Pipeline
Target Verticals
Positioned as IP/asset ready for acquisition with strong technical foundation and clear market fit.
Strategic Position
Acquisition Ready

Competitive Landscape

Direct Competitors

VWO
Expensive, heavy, complex setup
Optimizely
Enterprise-only, costly implementation
Google Analytics
Event tracking only, not A/B testing

Our Advantages

  • Lightweight + free to start
  • Works with static pages, no complex integration
  • Built for agencies: test hundreds of sites at once
  • Edge-first → ultra low latency, scales to millions
  • Strong SEO positioning (free A/B testing)

Business Model

Revenue Streams

  • SaaS (per seat/org subscriptions)
  • Per-report usage fees
  • Payments/processing fees
  • Marketplace for recipes/templates

Pricing Strategy

Free/Pro/Enterprise tiers; per-report overages; enterprise SLAs. Low marginal cost per report with upsell via seats, recipes, and payments.

Scalability

Stateless
Edge-Architecture
Multi-Vertical
Recipe Reuse Platform
High
Platform Efficiency

Team

Martin Webb
Martin Webb
INC 64 IP Studio

Martin Webb – Founder, CEO

Martin Webb is one of the few true solo entrepreneurs to have built and sold multiple companies in million-dollar, high-stakes deals with major U.S. private equity firms.

He began his career in the 1980s developing hit arcade game conversions for Atari and Sega, including some of the fastest-grossing titles of the era, and has since spent four decades turning ideas into valuable IP.

He also serves as an advisor and engineering leader with Quilt/PSG, helping drive retail-tech innovation at scale.

Today, he runs an IP studio focused on AI-driven software assets — creating, packaging, and exiting products such as AIVERIE (AI object passports), Nimbus (AI website optimizer), and a growing suite of micro-SaaS tools.

Martin belongs to an elite group of global operators able to anticipate market shifts, architect innovative solutions, and deploy at speed. His model is proven: build fast, add value, flip IP — transforming raw code into market-ready assets attractive to strategic buyers.

Hiring Plan (Post-Acquisition)

1-2 Engineers
Integrations & Recipes
Technical Development
1 Solutions Lead
Pilot Development
Business Development

Asset Valuation

Asset Purchase Options

IP Asset Purchase
$1.5M
Strategic Partnership
$1M + $500K Performance
License + Buyout Option
$150K + $50K/mo + $1.2M

Key Assumptions (For Buyer)

  • High developer adoption, low churn
  • Free to paid conversion at 3-5%
  • Could scale to $1-2M ARR within 24 months
  • Minimal infrastructure costs with high gross margins

Strategic Asset Acquisition

ABTestHero IP Asset Purchase

Production-ready MVP with SDK, API, dashboard, and integrations - Complete A/B testing platform

Strategic Buyers

  • CMS Platforms Built-in A/B Testing Feature
  • SEO Tools & CRO Agencies Lightweight Testing Solution
  • Cloud Infrastructure Providers Edge-Native Testing Platform

Next Steps

Run pilot with agency/websites → package IP for acquisition → due diligence → acquisition close

Get In Touch

Ready to learn more about ABTestHero? Let's discuss this IP acquisition opportunity.

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